Blue ocean strategy
Kim, W. Chan
Blue ocean strategy how to create uncontested market space and make the competition irrelevant - Boston Harvard Business School Press 2005 - XV, 240p. 25cm.
9781591396192
MANAGEMENT OF MARKETING
658.802 / KIM
Blue ocean strategy how to create uncontested market space and make the competition irrelevant - Boston Harvard Business School Press 2005 - XV, 240p. 25cm.
9781591396192
MANAGEMENT OF MARKETING
658.802 / KIM
