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Strategic marketing planning and control

Drummond, Graeme

Strategic marketing planning and control - 2nd. - Amsterdam Elsevier 2003 - xvi, 306p. 25cm.

ISBN: 0750652365 9780750652360

Subjects--Topical Terms:
Export marketing
Strategic analysis
Product Development
Brand strategy

Dewey Class. No.: 658.84 / DRU

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