Market-based management:
Best, Roger J.
Market-based management: strategies for growing customer value and profitability - New Jersey: Prentice-Hall 1997 - xxiii, 424p.; 23cm.
0131064851
Marketing
658.8 / BES
Market-based management: strategies for growing customer value and profitability - New Jersey: Prentice-Hall 1997 - xxiii, 424p.; 23cm.
0131064851
Marketing
658.8 / BES
