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Marketing research :

Burns, Alvin C.

Marketing research : online research applications - 4th ed. - New Jersey: Prentice - Hall, 2003 - xxxi, 642p.; 26cm.

ISBN: 0130351350

Subjects--Topical Terms:
MANAGEMENT
MARKET RESEARCH
MANAGEMENT OF MARKETING

Dewey Class. No.: 658.83 / BUR

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