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Designing brand identity

Wheeler, Alina

Designing brand identity - New Jersey Wiley 2006 - vii, 280p. 29cm.

ISBN: 9780471746843

Subjects--Topical Terms:
SALES PROMOTIONMARKET MANAGEMENT OF MARKETING
MANAGEMENT
USE OF BRANDS AND TRADEMARKS

Dewey Class. No.: 658.827 / WHE

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