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Strategic brand communication campaigns

Schultz, Don E.

Strategic brand communication campaigns - 5th - Lincolnwood NTC Business 2001 - xxii, 378p. 23cm.

ISBN: 0844229520

Subjects--Topical Terms:
MANAGEMENT
SALES PROMOTIONMARKET MANAGEMENT OF MARKETING
USE OF BRANDS AND TRADEMARKS

Dewey Class. No.: 658.827 / SCH

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