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The brand marketing book

Marconi, Joe

The brand marketing book creating managing and extending the value of your brand - Lincolnwood NTC Business 2001 - xv, 247p. 24cm.

ISBN: 0844222577

Subjects--Topical Terms:
MANAGEMENT
SALES PROMOTIONMARKET MANAGEMENT OF MARKETING
USE OF BRANDS AND TRADEMARKS

Dewey Class. No.: 658.827 / MAR

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