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Strategic brand management

Keller, Kevin Lane

Strategic brand management building measuring and managing brand equity - 2nd. - New Delhi Prentice - Hall 2005 - xxvii, 788p. 24cm.

ISBN: 8120323092

Subjects--Topical Terms:
MANAGEMENT
USE OF BRANDS AND TRADEMARKS
SALES PROMOTIONMARKET MANAGEMENT OF MARKETING

Dewey Class. No.: 658.827 / KEL

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