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The strategy and tactics of pricing

Nagle, Thomas T.

The strategy and tactics of pricing a guide to profitable decision making - 3rd - New Jersey Prentice - Hall 2002 - xxi, 398p. 23cm.

ISBN: 013122753X

Subjects--Topical Terms:
MANAGEMENT OF MARKETING
MANAGEMENT
PRICING
SALES MANAGEMENT

Dewey Class. No.: 658.816 / NAG

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