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Customer relationship management

Brown, Stanley A

Customer relationship management a strategic imperative in the world of e-business - Toronto John Wiley 2000 - xxviii, 345p. 24cm.

ISBN: 0471644099

Subjects--Topical Terms:
MANAGEMENT
MANAGEMENT OF MARKETING
SALES PROMOTION
CUSTOMER RELATIONS

Dewey Class. No.: 658.812 / CUS

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