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Advertising promotion supplemental aspects of integrated marketing communications

Shimp, Terence

Advertising promotion supplemental aspects of integrated marketing communications - 6th - Australia Thomson 2003 - xxii, 650p. 28cm.

ISBN: 0030352711

Subjects--Topical Terms:
MANAGEMENT OF MARKETING
MANAGEMENT
SALES PROMOTION

Dewey Class. No.: 658.82 / SHI

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