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Selling and sales management

Jobber, David

Selling and sales management - 6th. - London Prentice-Hall 2003 - xviii, 476p. 25cm.

ISBN: 8129703866 9788129703866

Subjects--Topical Terms:
Sales management
Marketing
Organisational buyer behaviour
Sales technique
Key account management
Direct marketing
International selling
Leadership

Dewey Class. No.: 658.81 / JOB

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