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The handbook of marketing research

Grover, Rajiv

The handbook of marketing research uses misuses and future advances - Thousand Oaks Sage 2006 - xii, 705p. 26cm.

ISBN: 141290997X

Subjects--Topical Terms:
MANAGEMENT OF MARKETING
MANAGEMENT
MARKET RESEARCH

Dewey Class. No.: 658.83 / HAN

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