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Marketing mantra

Gupta, Vaswar Das

Marketing mantra the real story of direct marketing in India - New Delhi Prentice-Hall 1998 - xi, 162p. 23cm.

ISBN: 8120314379

Subjects--Topical Terms:
TELEMARKETING AND DIRECT MARKETING
GENERAL MANAGEMENT

Dewey Class. No.: 658.872 / GUP

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