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The complete idiot's guide to marketing basics

White, Sarah

The complete idiot's guide to marketing basics - New Delhi: Prentice-Hall of India, 1997 - xx, 428p.; 23cm.

ISBN: 812031414X 9788120314146

Subjects--Topical Terms:
Marketing management
Selling
Customer behavior
Sales promotion
Marketing environment

Dewey Class. No.: 658.8 / WHI

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