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Strategic marketing for nonprofit organizations

Andreasen, Alan R.

Strategic marketing for nonprofit organizations - 6th ed. - New Delhi: Prentice-Hall, 2003 - vii, 536p.; 24cm.

ISBN: 8120322592 9788120322592

Subjects--Topical Terms:
Management
Organizing resources
Developing customer orientation
Social marketing

Dewey Class. No.: 658.8 / AND

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