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Services marketing:

Zeithaml, Valarie A.

Services marketing: integrating customer focus across the firm - 3rd. - New Delhi Tata McGraw-Hill 2003 - xx, 668p. 25cm.

ISBN: 0070530424 9780070495098

Subjects--Topical Terms:
Marketing
Customer services
Customer relationship
Marketing communication
Economic effect

Dewey Class. No.: 658.8 / ZEI

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