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Service management and marketing

Gronroos, Christian

Service management and marketing customer management in service competition - 3rd. - West Sussex John Wiley & sons 2007 - x, 483p. 23cm.

ISBN: 9780470028629

Subjects--Topical Terms:
SERVICE INDUSTRIES-MARKETING
CUSTOMER SERVICES

Dewey Class. No.: 658.8 / GRO

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