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The strategy and tactics of princing

Nagle, Thomas T.

The strategy and tactics of princing a guide to growing more profitably - 5th. - Boston Pearson Education 2011 - 350p. 23cm.

ISBN: 9780132546133

Subjects--Topical Terms:
PRICE & VALUE
PRICING POLICY
STRATEGIC PRICING
PRICE STRUCTURE

Dewey Class. No.: 658.1 / NAG

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