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The marketing accountability imperative

Dunn, Michael E.

The marketing accountability imperative driving superior returns on marketing investments - San Francisco Jossey - bass 2009 - xiii, 450p. 24cm.

ISBN: 9780787998325

Subjects--Topical Terms:
Investment level
Cost management
Investment
Marketing management
General management

Dewey Class. No.: 658.8 / DUN

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