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Marketing revolution

Gamble, Paul R.

Marketing revolution the radical new approch to transforming the business, the brand & the bottom line - London Kogan Page 2006 - xii, 308p. 23cm.

ISBN: 9780749447762

Subjects--Topical Terms:
OPERATIONAL ANALYSIS,
REVOLUTIONIZE MARKETING,
CUSTOMER INDSIGHT,
STRATEGIC PLANNING,
CUSTOMER RELATIONSHIP,

Dewey Class. No.: 658.8 / MAR

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