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Industrial marketing management

Govindarajan, M.

Industrial marketing management - New Delhi Vikas Publishing House 2003 - xxii, 281p. 24cm.

ISBN: 9788125913719

Subjects--Topical Terms:
Industrial Marketing Planning
Joint Venture
Current market Scene
Globalisation
Line Activities
Marketing Research
Marketing Research
Marketing Orientation
Marketing Performance
Economic Environment
Industrial Buying Behaviour

Dewey Class. No.: 658.8005 / GOV

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