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Marketing strategy

Ferrell, O.C.

Marketing strategy - 2nd. - New Delhi Vikas Publishing 2002 - xxvi, 469p. 24cm.

ISBN: 9789812431332

Subjects--Topical Terms:
Strategic Marketing Process
Strategic Marketing Planning
Product Strategy
Marketing Communication
Supply Chain Management
Political Trends
Political Trends
Economic Growth
Organizational Culture

Dewey Class. No.: 658.8 / FER

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