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Marketing research

Luck, David J.

Marketing research - 7th. - New Delhi Prentice-Hall 1987 - xvii, 683p. 23cm.

ISBN: 9788120304840

Subjects--Topical Terms:
Ethical Issues
Sampling Process
secondary Data
Research Objectives
Data preparation
Field Procedures
Field Procedures
Managing Marketing Research

Dewey Class. No.: 658.83 / LUC

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