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Marketing research

Hair, Joseph F.

Marketing research within a changing information environment - 2nd. - New Delhi Tata McGraw-Hill 2003 - xxiii, 720p. 25cm.

ISBN: 9780070494541

Subjects--Topical Terms:
Qualitative Research
Research Process
Research Ethics
Marketing Research
Scale Measurement
Research Problem
Research Problem
Business Intelligence
Information Requirements

Dewey Class. No.: 658.83 / HAI

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