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Industrial marketing

Havaldar, Krishna K.

Industrial marketing - New Delhi Tata McGraw-Hill 2002 - xv, 348p. 23cm.

ISBN: 9780070420595

Subjects--Topical Terms:
Marketing Logistics
Industrial Buying
Buying Behaviour
Buyer-Seller relationship
Marketing Research
Target Marketing
Target Marketing
Produce Strategy
New Product Development
Industrial distribution Channels

Dewey Class. No.: 658.8 / HAV

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