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Elements of marketing

Morden, A.R.

Elements of marketing - 3rd. - London DP publication 1993 - vii, 435p. 24cm.

ISBN: 9781858050553

Subjects--Topical Terms:
Pricing
Fundamentals of marketing
market research
Consumer behaviour
Market analysis
Marketing mix
Marketing mix
Sales & market
Strategic marketing
Green marketing
promotion

Dewey Class. No.: 658.8 / MOR

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