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Direct marketing strategies and tactics

Lewis, Hersehell Gordon

Direct marketing strategies and tactics Unleash the power of direct marketing for bigger profits - Lualalumpur Golden Books 1993 - xiii, 360p. 25cm.

ISBN: 9837200871

Subjects--Topical Terms:
Legal problems
Elusive consumer
Logical media
Mailing list
mailing piece
Mail order catalogs
Mail order catalogs
Timing

Dewey Class. No.: 658.84 / LEW

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