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Marketing warfare

Ries, Al

Marketing warfare - New York Mcgraw-Hill 1986 - viii, 216p. 20cm.

ISBN: 007052730X

Subjects--Topical Terms:
Computer war
Battleground
Strategic square
Offensive warfare
Flanking warfare
Beer war
Beer war
Cola war

Dewey Class. No.: 658.8 / RIE

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