Normal view MARC view ISBD view

Essentials of services marketing

Hoffman, K. Douglas

Essentials of services marketing concepts, strategies, & cases - 2nd. - Bangalore Thomson 2002 - xxi, 569p. 24cm.

ISBN: 9789812406033

Subjects--Topical Terms:
Service marketing
Service quality
Customer relation

Dewey Class. No.: 658.8 / HOF

Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)