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Marketing research

Shajahan, S.

Marketing research concepts and practice in India - New Delhi Macmillan 2005 - xii, 400p. 24cm.

ISBN: 1403925011

Subjects--Topical Terms:
Management
Technology Market
Market Intelligence
Online virtual communities
Data collection methods
Statistical Techniques
Market potertial analysis

Dewey Class. No.: 658.83 / SHA

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