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Exploring marketing research

Zikmund, William G.

Exploring marketing research - 8th. - Australia Thomson 2013 - xxi, 744p. 28cm.

ISBN: 9789812542922 9812542922

Subjects--Topical Terms:
21st century
Knowledge management
Global information systems
Research process
Information technology
Consumer orientation
Marketing performance

Dewey Class. No.: 658.83 / ZIk

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