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A framework for marketing management

Kotler, Philip

A framework for marketing management - 2nd. - New Delhi Pearson 2005 - 383p. 24cm.

ISBN: 9788177580099 8177580094

Subjects--Topical Terms:
Sale
Consumer
Business
Customer relationship
Market
Buyer behavior

Dewey Class. No.: 658.8 / KOT

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