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Internal marketing :

Ahmed, Pervaiz K.

Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq. - Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2004. - x, 299 p. : 24 cm.

Published in association with The Chartered Institute of Marketing.

ISBN: 0750648384 9780750648387

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.
Organizational effectiveness.
Organizational effectiveness--Case studies.
Relationship marketing.
Customer relations.

Dewey Class. No.: 658.802 / AHM

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