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Marketing financial services

Pezzullo, Mary Ann

Marketing financial services - New Delhi Indian Institute of Bankers 1998 - xiii, 408p. 27 cm.

ISBN: 0333932749

Subjects--Topical Terms:
Financial economics
Customer orientation
Macroenvironment
Organizational Behavior
Marketing information system
Public relation
Sales promotion

Dewey Class. No.: 332.10688 / PEZ

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