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The effective use of market research

Birn, Robin J.

The effective use of market research how to drive and focus better business decisions - 4th ed. - London Kogan page 2004 - xiv, 226p. 22 cm.

ISBN: 9780749443214 0749443219

Subjects--Topical Terms:
Marketing research
Strategic planning
Decision making
Business relationship

Dewey Class. No.: 658.83 / BRI

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