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Review of maketing research

Malhotra, Naresh K.

Review of maketing research Vol. 1 - New Delhi Prentice-Hall 2006 - xii, 336p. 24 cm.

ISBN: 8120329538 9788120329539

Subjects--Topical Terms:
Marketing management
Consumer behavior
Business performance

Dewey Class. No.: 658.8 / MAL

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