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Enterprise sales and operations planning :

Palmatier, George E.

Enterprise sales and operations planning : synchronizing demand, supply and resources for peak performance / George E. Palmatier with Colleen Crum. - Boca Raton, Fla. : J. Ross Publishing : APICS, c2003. - xxi, 266 p. : 24 cm.

ISBN: 1932159002 9781932159004

Subjects--Topical Terms:
Sales Management.
Marketing.
Operations planning.
Demand management
Global sale
Product development

Dewey Class. No.: 658.5 / PAL

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