Normal view MARC view ISBD view

Knowledge-based marketing :

Chaston, Ian.

Knowledge-based marketing : the 21st century competitive edge / Ian Chaston. - London ; Thousand Oaks, Calif. : Sage Publications, 2004. - xi, 274 p. : ill. ; 24 cm.

Includes bibliographical references (p. 254-267) and index.

ISBN: 9788178293967

LCCN: 2003115423

Subjects--Topical Terms:
Marketing.
Marketing--Management.
Knowledge management.

LC Class. No.: HF5415 / .C4845 2004

Dewey Class. No.: 658.8 / CHA

Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)