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Marketing management :

Mullins, John W.

Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr. - 8th ed. - New York : McGraw-Hill, c2013. - xxi, 547 p. : 26 cm.

Includes index.

ISBN: 9780078028793 (pbk.) 0078028795 (pbk.)

Subjects--Topical Terms:
Marketing--Management.
Business Strategy
Marketing programme
Market leader

Dewey Class. No.: 658.8 / MUL

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