Service marketing
Kurtz, David L.
Service marketing - New York John Wiley 2002 - xxii, 570p. 24cm.
9814126225
Customer service
Service quality
Service strategy
Customer retention
658.8 / KUR
Service marketing - New York John Wiley 2002 - xxii, 570p. 24cm.
9814126225
Customer service
Service quality
Service strategy
Customer retention
658.8 / KUR
