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Strategic marketing :

Proctor, Tony.

Strategic marketing : an introduction / Tony Proctor. - London ; New York : Routledge, 2000. - xvii, 318 p. : ill. ; 26 cm.

Includes bibliographical references (p. [303]-312) and index.

ISBN: 9780415208116 0415208114 (pbk.)

LCCN: 99087270

Subjects--Personal Names:

Subjects--Corporate Names:

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management.

LC Class. No.: HF5415.135 / .P76 2000

Dewey Class. No.: 658.802 / PRO

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