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Marketing:

Zikmund, William G.

Marketing: creating and keeping customers in an e-commerce world - Australia South Western 2001 - xxxiii, 689p. 27cm.

ISBN: 9789812402356 9812402357

Subjects--Topical Terms:
Buyer behavior
Distribution strategy
Marketing communication
Pricing strategy

Dewey Class. No.: 658.8 / ZIK

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