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The marketing book

Baker, Michael J.

The marketing book - 4th. - New Delhi Viva Books 2000 - xxxi, 718p. 24cm.

ISBN: 9788176490931 8176490938

Subjects--Topical Terms:
Maeketing management
Marketing strategy
Marketing research
Selling
Social marketing

Dewey Class. No.: 658.8 / BAK

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