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Principles of marketing

Kotler, Philip

Principles of marketing - 11th. - New Delhi Prentice-Hall 2005 - xix, 651, 50 p. 24 cm

ISBN: 8120328256 9788120328259

Subjects--Topical Terms:
Business
Marketing ethics
Marketing communication
Supply chain management
Branding strategy
Consumer behavior
Marketing environment
Marketing strategy
Marketing management

Dewey Class. No.: 658.8 / KOT

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