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Essentials of marketing research /

Joseph, F. Hair

Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]. - 3rd ed. - New York, NY : McGraw-Hill/Irwin, c2013. - xviii, 414 p. : 26 cm.

ISBN: 9780078028816 (pbk. : alk paper) 0078028817 (pbk. : alk paper)

Subjects--Topical Terms:
Marketing research.
Data preperation
Data analysis
Quantitative analysis
Sampling
Data

Dewey Class. No.: 658.83 / ESS

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