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Chasing youth culture and getting it right :

Wells, Tina,

Chasing youth culture and getting it right : how your business can profit by tapping into today's most powerful trendsetters and tastemakers - Hoboken, N.J. : John Wiley & Sons, c2011. - x, 213p. ; 24cm.

ISBN: 9781118004050 (cloth)

Subjects--Topical Terms:
Young consumers--Attitudes.--United States
Generation Y--Attitudes.--United States
Marketing.
Management skills
Youth culture
Target market
Population
Technical innovation

Dewey Class. No.: 658.8342 / WEL

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