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Robert's rules of innovation :

Brands, Robert F.,

Robert's rules of innovation : a 10-step program for corporate survival - Hoboken, N.J. : John Wiley & Sons, c2010. - xii, 212 p. : 21 cm.

Includes index.

ISBN: 9780470596999 (cloth)

Subjects--Topical Terms:
New products.
Product development
Intellectual property
Audit process
Management
Multinational teams
Technological innovations--Management.
Diffusion of innovations--Management.
Organizational change.

Dewey Class. No.: 658.406 / BRA

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