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The rise of the platform marketer :

Dempster, Craig.

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms - New Jersey John Wiley 2015 - xii, 228 p. : 23 cm.

Includes index.

ISBN: 9781119059721 (cloth)

Subjects--Topical Terms:
Internet marketing.
Internet advertising.
Relationship marketing.
Social media--Marketing.
Customer relations.
Management
Sales promotion
Marketing channels
Telemarketing
Direct marketing

Dewey Class. No.: 658.872 / DEM

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