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Services marketing :

Hoffman, K. Douglas,

Services marketing : concepts, strategies, & cases - Fifth edition. - Boston Cengage Learning 2017 - xv, 458 p : 26 cm

ISBN: 1285429788 9781285429786 (hbk)

Subjects--Topical Terms:
Service industries--Marketing.
Service industries--Marketing.
Dienstleistung
Marketing
Service model
Service economy
Communication strategy
Recovery management
Departmentalization

Dewey Class. No.: 658.8 / HOF

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